Making Your Mark

When Setting Up a New Business, Ask Yourself This – Why Are Trademarks an Essential Commodity for Every Business? Trademarks are much more than symbols or words, they are the essence of your business identity and one of your most powerful business commodities. In today’s competitive market, a business’s most valuable assets are not always…

Read More »

Trademark Classification

So you’re over the first hurdle: you know what your trademark will look like (you’ve come up with a great name and/or logo) but now you must consider the list of goods and services you wish your trademark to cover.  Goods and services are split up into classes for the purposes of trademark applications. The…

Read More »

What you need to know before you start a franchise

Whether you’re actively considering taking your business to the next level through franchising or you’re just getting started on launching your idea, it pays to be aware of the potential implications of franchising. Since the ability to successfully run a franchise scheme depends on having effective protection of your IP in place, we always advise…

Read More »